Qualitative Research Process

Over the next few blog posts, we will examine the Best practices around each Phase of Qualitative Research. Stay tuned for tips on maximizing your recruiting, perfecting your discussion guide, and back room participant/moderator collaboration!

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While most of the “insights and action” happens in Phase IV, the pre-planning work in Phase I and recruitment work in Phase II are critical to your project’s success. Getting all key stakeholders to participate in these phases is critical! And, something we will be covering extensively in upcoming posts.


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