Measuring who and how we influence, via Social Network Analysis

We’ve spent a good amount of time plotting our various Facebook research participants within the contexts of their Social Graphs (Social Network Analysis) relative to what responses they provide for a variety of surveys and qualitative discussions. Some interesting insights can be derived (and new “Community types” labelled) when you look at people’s friends and various “likes” vs consumption patterns.

Here we have mapped 22 communities on Fast Food preference, and identified some key node consumers. Much, much more work to be done to begin to peel apart various behavioral and demographic attributes that may also be contributing, but we like using these visual data tools to lead exploration–plus they are helpful in client presentations!

What tools are you using to visualize these types of Data Networks and Social Graphs? And, what kinds of additional attributes are you using to analyze market research patterns within Social communities?

Note: all data collection from our Facebook Market Research application PerceptionCheck (http://apps.facebook.com/getperception)

GP Aaron

 

 

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