Get Perception

We are a Marketing and Market Research Consulting Company dedicated to providing smart work, clear insights, and real results.  We look for partnerships with clients that have projects with those same goals. 

We believe that “perception is reality“, so gathering and presenting consumer perceptions is the foundation of everything we do.  We are dedicated listening to the consumer and understanding the truth.  Our goal is to bring the truth about your consumers (their beliefs and habits) to the surface so that your marketing products and programs can be developed from a place of true, clear insights that yield successful results.

We deliver action oriented results and help you make the best decision about your new product positioning and marketing programs.  We provide reports with a clear cut point of view.  We look for the true consumer perceptions and then we tell it like it is. 

We feel that insights and implications are more important than just information.  We also feel that gathering and analizing the information is just as important as presenting the information.  At the end of a research study, you will have insights and implications and a smart presentation.

Founder, Meg Edgett

Our marketing specialties include:

• Market Research (we specialize in qualitative and ethnographic study designs that produce actionable results).
• Product Positioning and Name Development (we use consumer perceptions to help you maximize your market test and launch successful new products).
• Target Analysis and Consumer Profiles (we look/listen to understand your consumers, and work to give you a snapshot of who they really are and what they really want).
• Video Portraits of Consumers and Target Demographics (we show you who your consumers are … we don’t just tell you).
• Ideation Facilitation and Brainstorm Sessions (we lead your brainstorm session and generate usable output.  We bring new ideas to the surface and can help write concepts).

Other Services include:

• Moderate Focus Groups
• Write Research Report and Present Results
• Design and Manage Research Plans
• Work Directly with Internal Marketing Teams to generate solutions & solve marketing problems.